Technology is fundamentally changing the way restaurants do business. It hasn’t only streamlined operations, it’s also changing the way guests think of the dining experience. As the Quick Service Restaurant (QSR) space grows and changes, these restaurants can capture business from a wider variety of people. This week, we’ll take a closer look at how QSRs are using technology to boost guest loyalty.
The Domino Effect
When it comes to guest loyalty, Domino’s is taking a ground-breaking approach. For the month of February, this national chain is awarding mobile customers points for eating any pizza. Whether it comes from Domino’s itself, or from another competitor, the app will take a picture of the pie and give points to the user. You can’t fool it with a rubber toy, but it’s perfectly within the rules to upload a Papa John’s pizza in order to get Domino’s rewards.
This strategy has several positive impacts on the restaurant. First and foremost, it keeps customers engaged. No matter where they order from, Domino’s is always on their minds. By awarding points, the app also encourages users to eat at Domino’s itself. Finally, the pictures provide valuable information for the restaurant’s marketing team. Are most app users eating at Giordano’s, or at Pizza Hut? This research will allow the business to improve its recipes and marketing algorithms in the future, and boost guest loyalty.
Less is More
Mobile apps are gaining more traction among restaurants and guests alike. This software can streamline your restaurant’s flow and boost guest loyalty. This is especially true for your younger guests, who prefer to order takeout and delivery rather than dining in.
The latest research shows that order-ahead functionality can even reduce food waste. By preparing exactly as much as you plan to sell, you can improve inventory practices and lower your carbon footprint. Eco-friendly practices are increasingly important to your customers, so try advertising this fact to connect with new guests.
Save for a Rainy Day
Cloud-based technology is the best way to learn more about your guests’ dining habits. By reviewing their order history, you can make dynamic decisions about your menu, your hours of operation, and even your staffing practices.
Get your POS reports in order to make sense of your customers’ needs. You can offer deals to repeat customers, change the prices on certain items, and advertise specials that might appeal to loyal guests. All these marketing strategies are made possible by collecting data. Knowledge really is power, especially if your goal is to increase long-term customer loyalty.
As restaurant technology improves, your options for improving guest loyalty continue to expand. Make sure you stay up to date with the latest software and keep your customers informed about these exciting developments. By keeping them in the loop, you can increase guest engagement both online and in person.